Why this program?

The global bachelor’s degree in Marketing is designed to meet the challenges of a disruptive and ever-changing global market environment. The course has been developed by academic and industry experts, who will bring the workplace into the classroom with industry insights and contemporary business cases that mirror the rapidly changing environment of the industry, to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing worldwide.

Our close ties to business, complementing our strong hands-on academic model, give you access to expert guest speakers and opportunities from a wide range of industries to take part in real-world consulting projects.

The Global Degree includes an international semester at prestigious international institutions, such as Pace University (New York), DCU (Dublin), EPHEC (Brussels), ESIC Business & Marketing School (Madrid), and SSPU (Shanghai).

With The Global Bachelor in Marketing I will be introduced you to the core concepts underpinning marketing. / I will study modules covering aspects of management and finance, showing how marketing fits into the wider business context. / From branding to business consultancy, I will have opportunities to study every aspect of business and marketing and hone my skills as a future manager. / I will learn to use theories, concepts and contextual knowledge to inform strategic marketing decisions, and help organisations survive, expand and prosper. / I will experience the industry environment through work placement modules, such as Learning Through Work or Creating a Winning Business. / I will gain capabilities such as problem solving, critical self-reflection and other industry related skills.

Learning by design

| Every academic program has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each academic program by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.

Students who complete this degree will be able to:

• Manage marketing projects effectively at both the individual and team level, in a wide range of marketing roles in business or organisational practices, as well as in postgraduate education.
• Identify, critically evaluate evidence and use best practices to develop socially-responsible and sustainable decisions that inform strategies pertaining to marketing challenges.
• Make informed decisions to solve complex marketing problems by integrating and analyzing multiple data sources in an efficient manner.

• Persuasively present findings on market data, recommendations and marketing strategies using a range of digital and social media.
• Address marketing problems at a domestic and global level by using adequate data in the development and implementation of relevant strategies.
• Critically evaluate and integrate management and marketing theory into decision-making and recommendations in a variety of business settings.

Who is it for?

In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.

After high school, students might choose to enroll in a Bachelor of Marketing Studies program if they have the necessary creative qualities, teamwork spirit, and good communication skills.

This course is also available to those who want to pursue an MBA or other equivalent program after their undergraduate degree.

Candidates with business startup aspirations may also select the Global Bachelor in Marketing.

Where?

The innovative, disruptive and avant-garde spirit has been part of IPAM‘s DNA since its genesis. And Marketing has been, since then, for IPAM the cornerstone that makes this institution the oldest and largest school of Marketing in Portugal.

Until recently it was the “school of marketing”, but the IPAM‘s evolution and connection to the market and trends has given marketing a new dimension: “Marketing Leads Business”, making concrete the conviction that the future disruptive leaders capable of transforming businesses and society through a vision of marketing are trained at IPAM.

The school has an impressive list of partnerships with top-ranked international schools and large and multinational companies with which over 50 real-world cases are developed each year, involving 1500 students.