Why this program?

VR, AR, games, 3D environments, UI/UX design, web apps, interactive stories, and immersive experiences—our program will enable you to shape the future of interactive media.

The Bachelor of Science in Creative Technologies is an engineering degree like no other. Encompassing a broad, transdisciplinary course of study, the degree blends creativity and design with a rigorous engineering curriculum that emphasizes critical thinking, problem-solving, and creative production. Attracting designers, technologists, makers and inventors who seek diverse and adaptable skills, the degree opens doors to a wide range of 21st-century challenges and opportunities.

We consult closely with industry professionals so you can expect a course that’s highly relevant and equips you with sought-after skills. We offer small classes and one-on-one mentoring opportunities you may not find in a larger university.

With a solid engineering foundation, the interdisciplinary program caters to an emerging generation of hybrid students. Graduates from the Global Bachelor’s degree in Creative Technologies develop skills that extend beyond traditional engineering disciplines, eagerly producing technical and creative projects that integrate both engineering and design. Assessment of your growth as a creative practitioner will rely on completing industry-based projects, building a portfolio to showcase to potential employers or clients  in the entertainment and communication industry.

The Global Degree includes a mandatory international semester at one of the leading schools in the area, such as Abertay University (Scotland) and NABA | New Academy of Fine Arts (IT).

With The Global Bachelor in Creative Technologies I will develop work that addresses complex interdisciplinary problems, applying principles of engineering, computational thinking, and design using industry standard and emerging technologies. / I will engage in iterative design and production to contribute novel functionalities, aesthetics or interactions. / Each semester is based on a unique and real-world project and briefs, and explores a different technological area, I will have opportunities to build a significant portfolio of projects to share with an employer or first client in video production & editing, digital cinematography, virtual and/or augmented reality, Internet of Things. / As my skills develop and my work on more dynamic projects, I will apply my capabilities to cross-discipline projects by collaborating with other students across all disciplines of the school. / I will work on multi-sensory and creative brand activation solutions and creating solutions that are tested in real events. / I will experience what it’s like to work as part of a professional team, finding solutions to complex problems via group projects. / I will use Augmented Reality (AR) in fashion, create Virtual Reality (VR) experiences or produce video mapping. / I will gain capabilities such as problem solving, critical self-reflection , entrepreneurship, and other industry related skills.

Learning by design

| Every academic program has been designed to provide clear and ambitious learning outcomes. These learning outcomes give you an understanding of what you will be able to do at the end of the course. We develop each academic program by designing modules that grow your abilities towards the learning outcomes and help you to explain what you can offer to employers. Find out more about our approach to teaching and learning.

Students who complete this degree will be able to:

• Engineering Analysis: Extract and critically evaluate data from complex systems through analytical and computational methods and modelling.
• Engineering Design: Create innovative and optimized designs to address real-world problems involving art, computer programming, and media technology by synthesizing ideas into engineering specifications.
• Create and implement interactive media projects, individually and collaboratively, employing diverse creative, artistic, analytic, technical, organizational, and communication skills.
• Identify needs, devise, model, evaluate, and communicate interactive media concepts and artifacts using user experience design methodologies.
• Produce top-notch interactive media assets (graphics, pictures, video, sound, and virtual environments) using aesthetic principles, human perception knowledge, and dedicated authoring tools.

• Choose and apply algorithmic abstractions to model interactive media behavior in programming languages.
• Analyze media, technology, and culture interactions, and critique their social, political, and cultural implications using relevant theoretical frameworks.
• Adhere to established norms of professional conduct that operate in relation to interactive media.
• Facilitate interdisciplinary conversations during interactive media development involving designers, creators, developers, operators, and analysts.
• Approach specific situations with creativity, analyze them critically and with rigor, and communicate ideas with clarity and persuasiveness.
• Create the solutions of the future in technologies, simulations for training in Virtual and Augmented Reality and physical interactive technologies.

Who is it for?

Fuse your creative and technological interests in a program designed to prepare graduates for this exciting emerging.

Do you identify with the traits commonly found among successful CreaTe students – an entrepreneurial spirit, fearlessness in approaching challenges, determination to pursue ideas, a tech-savvy mindset, design sensibility, and a strong focus on the impact of their work? Does this resonate with you?

Where?

The preview of an uninvented future is being commanded by two areas that increasingly converge in their areas of action: creativity and the technological world.

And IADE is clearly betting on this marriage, which is increasingly successful.

Recognized internationally, as part of the 50 best design schools in Europe (Domus Ranking), IADE was a pioneer in the teaching of Design, and is currently a leading institution in this area, with an employability rate of around 96%. The school is a true laboratory of creativity and talent in the areas that integrate Design, Marketing and Advertising, Communication, Photography, Arts and Technologies.

The school’s teaching methodology is based relies on a creative process, in partnership with the business environment and in collaboration with its different departments.

Fábrica is the prime point of contact and sharing between students, teachers and partners, a common ground that links IADE to the market and society, and which has support units such as the Observatory, the Special Projects unit, the Study Lab, the Digital Lab, the 3D Lab, the Media Lab, the Print Lab and the Tech Lab.